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00M-663 | IBM Digital Marketing Optimization Sales Mastery v1

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00M-663 - IBM Digital Marketing Optimization Sales Mastery v1 - braindump

Vendor IBM
Exam Number 00M-663
Exam Name IBM Digital Marketing Optimization Sales Mastery v1
Questions 40 Q & A
Recent Update October 17, 2018
Free PDF Download 00M-663 Brain Dump
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00M-663 exam Dumps Source : IBM Digital Marketing Optimization Sales Mastery v1

Test Code : 00M-663
Test Name : IBM Digital Marketing Optimization Sales Mastery v1
Vendor Name : IBM
Q&A : 40 Real Questions

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IBM IBM Digital Marketing Optimization

IBM's interactive AI ads attain greater websites, manufacturers | killexams.com Real Questions and Pass4sure dumps

Dive quick:
  • IBM unveiled a suite of recent artificial intelligence (AI) marketing solutions at promoting Week 2018, together with Watson adverts Omni, an iteration of Watson advertisements that makes it possible for marketers to install AI-powered interactive placements on any digital site. Lego techniques will be the first brand to make use of Watson ads Omni on Black Friday, in accordance with information shared with advertising Dive. The ad format changed into knowledgeable on 35 different Lego items and enables the toy company to create tailor-made responses to purchaser pastimes and desires.
  • a different new device, the IBM Media Optimizer, leverages MediaMath's cloud-primarily based demand-side platform (DSP) and records management platform (DMP) with a intention of assisting to optimize programmatic media spend. through leveraging Watson AI, the media optimizer also goals to assist entrepreneurs centralize their paid and owned customer habits information within an built-in platform that allows for for efficient crusade measurement and adjustment. The tool includes anything IBM calls clever Bidder, which makes use of AI to increase programmatic paid media spend and have an impact on by using decreasing can charge per acquisition. clever Bidder does this by examining the time, channel and bid cost for each and every advert placement for every audience in accordance with conversion chance in true time. 
  • IBM at advertising Week also introduced Predictive Audiences, a new concentrated on capacity leveraging deep learning with neural networks and LiveRamp's IdentityLink. The tool intends to assist entrepreneurs develop fashions of their goal client with a view to offer extra actual concentrated on and contextual relevance. The answer layers in continuous data indicators, like location, climate and first-party CRM statistics, with third-birthday party statistics from the LiveRamp data keep in order to identify consumers that will be the most or least prone to take a specific action. 
  • Dive perception:

    IBM's new Watson-powered choices focused on personalization, crusade concentrated on and optimization arrive ahead of the vital break season, where sales are more and more concentrated on channels like e-commerce. With tools like Watson advertisements Omni, IBM is looking to aid brands cater to more certain audiences — in Lego's case, mothers seeking to purchase a toy set for their toddlers — via sourcing more information directly from the client and inspecting that statistics via AI.

    "moms might be able to say, 'here [are] my kid's passion aspects' — they love dinosaurs, they love pirates ... and what Lego's constructing for them, by utilizing AI and a bunch of distinct, layered focused on pieces, [is] a suggestion engine," Carrie Seifer, Watson promoting's chief profits officer, told marketing Dive at advertising Week. 

    IBM additionally introduced that Behr Paint is the primary retail manufacturer to leverage its interactive Watson advertisements, which launched in 2016 at promoting Week. other categories, together with car, healthcare and CPG, have already viewed success with the layout. 

    The lawn care company TruGreen, for example, all started the usage of Watson advertisements in April to provide customized planning ideas, reply questions about lawn preservation and connect buyers to consultants. surest Western also partnered with IBM on an AI-powered campaign to present holiday planning and commute counsel, accommodation options and offers. each manufacturers' advertisements ran on The climate Channel app and climate.com, which IBM owns. 

    For Behr, the enterprise is combining Watson's natural Language Processing and Tone Analyzer capabilities to present customized paint color concepts in keeping with the temper or feeling a purchaser wants for his or her area.

    "You layer in distinctive statistics sources like Behr's product line, social sentiment, tips that the purchaser's giving you as they interact with the advert ... that [data] starts to get a little bit thick," Seifer mentioned. "AI will are available and look at all of the information in real-time and say, 'here is the paint, here's what you'll want to beautify with.'"

    Peter Adams contributed reporting.


    Digital advertising and marketing Institute Fortifies U.S. Presence to meet Surging Demand for elementary talents amongst advertising gurus | killexams.com Real Questions and Pass4sure dumps

    DALLAS, Oct. 10, 2018 /PRNewswire/ -- The Dublin-based mostly Digital marketing Institute (DMI), the international standard in digital marketing expert researching and certification, today announces the launch of its first U.S. workplace in Dallas, Texas. DMI's emerging U.S. presence addresses the trade's schooling hole for quintessential advertising expertise.

    Demand for digital advertising and marketing potential is outpacing provide. within the U.S., McKinley's 2017 advertising Hiring developments document discovered that demand for digital advertising ability is fifty six p.c, with energetic provide at 24 percent. additionally, in accordance with Statista, an estimated 2.sixty two billion people can be using social media systems in 2018, and that number is anticipated to soar as much as an striking 3.02 billion users with the aid of 2021.

    DMI already has developed a strong groundwork within the U.S. It counts one hundred forty U.S. brands, companies, universities and agencies, such as IBM, Black & Decker, Microsoft, Straumann and PwC, as companions. DMI has been promoting its digital advertising and marketing licensed education offering in the U.S. for several years and tasks a doubling of its U.S. membership base in five years by means of year-end 2019. this could add to its global number of 14,000 certified and 27,000 contributors. The Dallas workplace is presently home to seven personnel out of a total of ninety two global.

    "Digital marketing capabilities isn't just fundamental for every marketer, but every employee," said Ken Fitzpatrick, CEO of DMI. "As agencies radically change to a digital first world, advertising should reflect this evolution. CMOs and their groups want the digital capabilities to thrive as manufacturers compete to win market share. Non-entrepreneurs have to even have a better realizing of the way to talk with consumers and other stakeholders the use of digital capability."

    The digital advertising certification enterprise also convened its international industry Advisory Council (GIAC) this September in big apple to suggest on and analyze current and future industry traits, equivalent to facts privacy and trust. The GIAC consists of most of the world's leading market specialists and may supply suggestions for marketers globally and direction to DMI in carrying on with to align its discovering and education certifications to the wants of the market.

    "As a global chief who works in the CPG industry and throughout most commerce sectors, having a strong connection to DMI offers material price to my work with valued clientele and our gadget," spoke of Barry Thomas, vice president, world client and channel, The Coca-Cola enterprise. "moreover, the DMI GIAC is an exceedingly mighty network of digital commerce and market leaders, which i am just proud to be part of."

    "becoming a member of the GIAC was essential because it is crucial in shaping what our future leaders need to be taught and evolve in the digital marketing discipline," mentioned Tom Kendall, Head of Digital advertising and marketing (Europe) at IBM. "I also desired to join the council to work with a relied on business and listen to from my peers within the council in shaping how we are able to coach an individual from a digital specialist to a digital advertising manager to a digital strategist to a digital chief."

    because of the GIAC meeting, DMI compiled important insights about future of digital marketing. listed below are probably the most findings:

    1)     A digital skills hole exists - entrepreneurs are more and more counting on digital platforms to execute campaigns and account for his or her work. Digital advertising and marketing capabilities are set to enhance in magnitude coupled with the price of essential and strategic thinking. A abilities hole prices the USAeconomic system a whopping $1.3 trillion every year and is derived at a time when productivity increase is already down over old durations.

    2)    mobile is the primary advertising channel - youngsters just about all channels are viewed as crucial to marketers and are set to receive investment, besides the fact that children learning cellular advertising and marketing is more and more imperative to construct an excellent application. in line with ComScore, 1.8 billion or greater people use mobile contraptions globally, and 64 percent of american citizens now own a smartphone. also, forty eight p.c of cyber web searches begin on mobile contraptions.

    three)    AI and laptop learning are right priorities for CMOs - Three in 4 businesses that put into effect AI and computer learning enhance revenue of recent items and services through greater than 10 percent based on Capgemini. gigantic future investment in advertising will center of attention on synthetic intelligence, machine getting to know, social customer provider and emotional engagement.

    About Digital advertising Institute:DMI is a global digital advertising and marketing skilled gaining knowledge of and certification physique with over 27,000 alumni contributors and companions in over one hundred countries. situated in ireland with a US workplace in Dallas, it is backed by Spectrum fairness, a number one U.S. primarily based increase equity firm. consumers include IBM, Black & Decker, Microsoft, PwC, tuition of Utah and college of Vermont. DMI's global industry Advisory Council, which include marketers from Coca-Coca, facebook, Google, Hubspot, LinkedIn, IBM, IAB, WPP and greater, provides input and to DMI's certification programs and industry trends.

    Media contact:

    Stephen SumnerLightspeed PR+1 845-489-0612stephen@lightspeedpr.com

    View normal content material:http://www.prnewswire.com/information-releases/digital-advertising-institute-fortifies-us-presence-to-meet-surging-demand-for-basic-potential-among-advertising and marketing-specialists-300728693.html

    supply Digital advertising Institute

    Copyright (C) 2018 PR Newswire. All rights reserved


    Can IBM maintain the income shock Streak Alive in Q3? | killexams.com Real Questions and Pass4sure dumps

    international enterprise Machines IBM is determined to record third-quarter fiscal 2018 outcomes on Oct 16. especially, the enterprise surpassed the Zacks Consensus Estimate within the trailing four quarters with a regular beat of 1.13%.

    IBM’s growing presence in the business artificial intelligence (“AI”) market on the again of an expanding clientele bodes smartly. moreover, the company is profiting from mighty demand for z14 Mainframe and vigor items. Its enhancing clout in the cloud, security and analytics remains a tailwind.

    moreover, blockchain has continuously gained prominence and is a vital part of IBM’s product choices. particularly, the enterprise is a component of greater than four hundred blockchain client engagements.

    factors Influencing Q3 results

    For third-quarter 2018, the Zacks Consensus Estimate for IBM’s revenue is projected to be $3.40 per share representing an increase of 0.4% yr over 12 months. despite the fact, complete revenues are anticipated to be $19.1 billion, reflecting a decline of approximately 0.three% from the year-in the past quarter.

    IBM’s huge investments in “Strategic Imperatives” — cloud computing, cell, analytics, cognitive technologies and safety is a tailwind.

    in the 2d quarter, Strategic Imperatives revenues superior 13% on a 12 months-over-yr basis to $10.1 billion.

    IBM’s strong safety portfolio is aiding it in profitable valued clientele on a regular basis. security revenues surged 79%, driven by means of strong demand for the pervasive encryption of IBM Z, and increase in built-in utility and services business.

    The company is specializing in cloud computing which is evident from the 60 statistics centers throughout 18 availability zones, globally. in particular, cloud revenues surged 18% from the year-in the past quarter within the remaining reported quarter to $four.7 billion.

    Coming to systems, the phase includes each hardware and working programs utility revenues. huge-primarily based adoption of the z14 mainframe, vigour techniques and strong flash sales continue to be key catalysts for the phase.

    in the 2nd quarter, systems revenues surged 24.6% on a year-over-yr foundation to $2.18 billion.  The Zacks Consensus Estimate for the third quarter is pegged at $1.ninety one billion.

    strong efficiency from safety and analytics offerings is expected to encourage Cognitive options revenues within the to-be-said quarter.

    Cognitive options’ revenues-external improved 0.5% year over yr (down 1.three% at cc) to $4.fifty eight billion in the 2nd quarter. The Zacks Consensus Estimate is at present $four.32 billion for the third quarter.

    additionally, in the 2nd quarter, revenues from global enterprise functions-external phase had been $four.19 billion, up 2.3% from the 12 months-ago quarter basically driven through increase in digital consulting choices. The Zacks consensus estimate for the third quarter is pegged at $4.11 billion.

    within the 2nd quarter IBM’s signings improved 6% to $eleven.5 billion with 13 deals above $100 million. youngsters, the Zacks consensus estimate for the third quarter is pegged at $9.2 billion.

    awesome tendencies

    IBM’s advanced AI, internet of things (IoT), blockchain, cloud, computing device gaining knowledge of (ML) capabilities, amongst others makes its offerings smartly poised to gain potent adoption.

    The traction witnessed by way of the business’s Watson offerings and IBM Cloud is expected to increase the accurate line.

    The company ramped up Watson solutions geared toward accelerating synthetic intelligence (AI) building. These options will cater to 9 industries which consist of agriculture, client carrier, human substances, supply chain, manufacturing, building management, car, marketing and promoting.

    during the third quarter, IBM also entered into a five-12 months deal value AU$1 billion with the Australian government to turn into its expertise companion.

    whereas these developments are anticipated to positively impact consequences, weak spot in Cognitive, GBS and Signings is still a priority. furthermore persevered investments on the construction of IBM Cloud may restrict margin expansion.

    What the Zacks mannequin Unveils

    according to the Zacks model, a company with a Zacks Rank #1 (strong buy), 2 (purchase) or 3 (dangle) has an outstanding possibility of beating estimates if it additionally has a positive earnings ESP. The sell-rated stocks (Zacks Rank #4 or 5) are most useful avoided.

    IBM has a Zacks Rank #four (sell) and an salary ESP of -0.68%. which you could discover the most advantageous stocks to buy or sell earlier than they’re stated with our salary ESP Filter.

    Story Continues




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    00M-663 exam Dumps Source : IBM Digital Marketing Optimization Sales Mastery v1

    Test Code : 00M-663
    Test Name : IBM Digital Marketing Optimization Sales Mastery v1
    Vendor Name : IBM
    Q&A : 40 Real Questions

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    Seagate stuffs $40m into flash card shuffler Virident | killexams.com real questions and Pass4sure dumps

    Number two disk drive manufacturer Seagate reported adequate results for its second quarter and also 'fessed up to making a $40m investment in PCIe flash card maker Virident.

    Revenues for its second fiscal 2013 quarter were $3.67bn, a nice 14.7 per cent increase on the same quarter a year ago but down 1.7 per cent or $62m on the first 2013 quarter. Its net income was $492m, 12.6 per cent down on the year-ago profit and 15.5 per cent down on the preceding quarter. The Thai flood-driven price rises are over, and a period of extraordinary Seagate profits is over with it.

    Seagate made 58.2 million drives in the quarter. This represents a 24 per cent annual increase but only a 1 per cent sequential increase. WD shipped 59.2 million drives in its equivalent quarter.

    Seagate's outlook for the next quarter is between $3.25bn and $3.45bn in revenue, which would make a third quarter of sequentially declining revenues.

    Longer term, the firm sees a big opportunity for hybrid flash/disk drives in thin and light notebooks and also tablets.

    Looking at the revenue comparison with WD, which earned $3.8bn in its comparable quarter, the difference has closed to just $130m. The chart shows that Seagate is in striking distance of equalling WD's revenue next quarter or even overtaking it if things go really, really well.

    The Virident stake

    Virident, a privately owned maker of server PCIe flash cards, underwent a CEO transplant in September last year along with fourth round funding of a $26m coming from "Cisco, Intel and a major but unidentified IT supplier," when, we think, sales of its FlashMax cards failed to generate enough revenue.

    Now Seagate and Virident have announced that the former has made a strategic investment of $40m in the falsh-card maker and will immediately offer a line of Virident-sourced PCIe flash card products for enterprise servers to its OEM and distribution partners. Seagate gets a Virident board seat and the two companies "intend to leverage their mutual strengths to create next-generation hardware and software solutions for the solid-state storage market." These new products will also be PCIe-connected products.

    Virident FlashMax

    Virident FlashMax card

    Mike Gustafson, Virident's CEO, cast more light on this, saying: "This partnership validates Virident's vision of pervasive flash in the performance tier and accelerates our shared vision by bringing next-generation SCM solutions to the enterprise and web data centres worldwide." S

    CM is storage class memory and involves flash being viewed by applications running in the servers as an adjunct to main memory, accessed in the same way as DRAM, albeit slower, and not classed as storage with access through the server operating system's disk-based I/O subsystem.

    This is a song that Fusion-io has been singing for some time, and Seagate also has an investment in Fusion-io. Virident's architecture is thought to be close to Fusion-io's. Naturally Virident is thrilled at having Seagate's channel pump its product to market and give it some needed volume. It's a coup for new Virident CEO Mike Gustafson.

    In the Seagate earnings call, Rocky Pimentel, Seagate executive vice president and chief sales and marketing officer, said: "I think we’re pretty excited about this engagement with Virident, not only to we have a strong go-to-market initiative, but also strong development initiative forward. And so as a result, we’ll have a stack in SSD solid state solutions that stand from the client all the way through to the flash server, high application, data demands of the massively scale data centre." That sounds worth spending forty million bucks on.

    Seagate's EVP operations, Dave Mosley, said: "Certainly the Virident product solution is a very pertinent solution for the hyper-scaled cloud providers," and talked about a "huge opportunity with Web 2.0 customers."

    Seagate already has a line of Pulsar SSDs. Just two weeks ago, El Reg storage desk wrote that when a refreshed line of SATA and SAS Pulsars became known about, "a move into the PCIe flash card for servers space from Seagate would be logical." It seems we were right. ®


    IBM and ClickSoftware Deliver Field Force Optimization on WebSphere Everyplace Access | killexams.com real questions and Pass4sure dumps

    By WebSphere News Desk

    Article Rating:

    November 5, 2003 10:36 AM EST

    Reads:

    10,066 (November 5, 2003) - ClickSoftware, a provider of end-to-end service optimization solutions, has developed an integrated solution for wireless field force automation with IBM. Enterprise organizations can use the IBM WebSphere Everyplace Access mobile solution to transfer data from field service employees to ClickSoftware's ServiceOptimization Suite.

    The integrated solution enables service engineers to send and receive updated information on customer requests, the status of tasks or unexpected delays, for constant re-optimization of workload, schedules and logistics in the field. The Proof of Concept currently resides at IBM's La Gaude Technology Park, IBM's largest customer demonstration center in Europe, located in the south of France. Development of the integrated solution was initiated as a result of demand from utilities, telecommunications, healthcare, white goods, and high-tech companies.

    "Service operations are increasingly seen as a competitive differentiator, and a potential profit center, so making best use of available resources is key," said Frank Boudinet, IBM Wireless Solution Architect. "Now we can offer a mobile service optimization solution on any scale for telecommunications, utilities, white goods manufacturers, or any customer-focused business with field service staff. The solution is easily implemented and provides a fast ROI for customers."

    With the new integrated solution, service engineers in the field receive an SMS message from ClickSchedule alerting them to a new task. The engineers can download work details to a PDA or laptop, and, as they complete jobs throughout the day, can update the central system remotely with work done, parts used, and customer billing details. ClickSoftware's ServiceOptimization Suite manages any changes to the schedule or skills and parts required, and automatically re-optimizes available resources for customers.

    WebSphere Journal News Desk trawls the world of e-commerce technologies for news and innovations and presents IT professionals with updates on technology trends, products, and services in the WebSphere family.

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    Software optimizes bandwidth and helps ensure security. | killexams.com real questions and Pass4sure dumps

    Press Release Summary:

    WebSphere® Everyplace(TM) Connection Manager v5 is a distributed, scalable, multipurpose communications platform that allows enterprises to extend existing applications to mobile workers over many different wireless and wireline networks. It creates mobile Virtual Private Network that encrypts data over vulnerable wireless LAN and wireless WAN connections. Network intelligence senses, selects, and prioritizes network connections.

    Original Press Release: IBM WebSphere Everyplace Connection Manager V5 Can Enable Enterprises to Extend Existing Applications to Mobile Users Over Multiple Networks; WECM Starter Edition Updated

    At a GlanceWebSphere® Everyplace(TM) Connection Manager (WECM) V5 offers:o Wireless network data optimization via improved data communication efficiencies for a Virtual Private Network (VPN)o High level of security with AES, DES, 3DES, RC5, SSL, WTLS, and FIPS 140-2 certificationo Seamless cross network roaming and session stabilityo Network intelligence that senses, selects, and prioritizes network connectionso High reliability and scalability by supporting gateway clustering, distribution across multiple sites, and High Availability Cluster Multiprocessing (HACMP)o Clientless connection to allow Web browser access to information behind the firewallo Thin client access optionso Server integration with existing AAA via Remote Authentication Dial-In User Service (RADIUS) support, and directory via Lightweight Directory Access Protocol (LDAP) and ODBC databaseso Two-way messaging for WAP, SMS, packet radio, and paging networks

    WECM Starter Edition V5 replaces WECM Starter Edition V4.2.

    OverviewWebSphere Everyplace Connection Manager (WECM) V5 allows enterprises to efficiently extend existing applications to mobile workers over many different wireless and wireline networks. It allows users with different application needs (based on transmission costs, coverage, or devices) to select the wireless network that is best for their specific situation. WECM V5 can be used by service providers to provide highly encrypted, optimized solutions to their enterprise customers.

    WECM V5 is a distributed, scalable, multipurpose communications platform designed to optimize bandwidth, help reduce costs, and help ensure security. It creates a mobile VPN that encrypts data over vulnerable wireless LAN and wireless WAN connections. It integrates an exhaustive list of standard Internet Protocols (IP) and non-IP wireless bearer networks, server hardware, device operating systems, and mobile security protocols.

    WECM V5 supports the Wireless Application Protocol (WAP), including WAP Wireless Session Protocol (WSP). When configured as a WAP gateway, WECM V5 can provide connectivity for multivendor WAP V1.1 and V1.2 client services. As a WAP push proxy gateway, it allows external applications to push various content down to WAP devices.

    Refer to the Description section for more information about the features, functions, and benefits of WECM V5.

    WECM V5 Without WAP: For customers who do not need WAP functions, WECM V5 without WAP is available for a lower price.

    WECM V5 Updates WECM Starter Edition: WECM Starter Edition V5 provides the same functionality as WECM V5 with WAP but licensing is limited to a maximum of 50 users. Terms and pricing are designed for customers who want to start with a smaller initial investment, then expand at a later time. Conversion to the full entitlement licensing of WECM V5 or WECM without WAP is available for a 25% discount.

    For more information, contact your Pervasive Computing Division representative or visit our Web site at:http://www.ibm.com/pvc

    Key PrerequisitesWECM V5 operates in selected AIX®, Solaris, and Linux environments.Refer to the Technical Information section for detailed requirement information.

    Planned Availability Dateso June 27, 2003: Electronic Download (English)o July 25, 2003: Media Pack on CD-ROM (English)o July 25, 2003: Electronic Download (Multilingual)o August 22, 2003: Media Pack on CD-ROM (Multilingual)

    Related Thomas Industry Update Thomas For Industry


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