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C2080-474 | IBM Tealeaf Customer Experience Management V8.7- Business Analysis

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C2080-474 - IBM Tealeaf Customer Experience Management V8.7- Business Analysis - braindump

Vendor IBM
Exam Number C2080-474
Exam Name IBM Tealeaf Customer Experience Management V8.7- Business Analysis
Questions 100 Q & A
Recent Update November 13, 2018
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C2080-474 exam Dumps Source : IBM Tealeaf Customer Experience Management V8.7- Business Analysis

Test Code : C2080-474
Test Name : IBM Tealeaf Customer Experience Management V8.7- Business Analysis
Vendor Name : IBM
Q&A : 100 Real Questions

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IBM IBM Tealeaf Customer Experience

Tealeaf, IBM and Warehouse expertise Stack | killexams.com Real Questions and Pass4sure dumps

Acquisitions are, with the aid of a ways, the most tremendous milestones in a technology panorama. bound, new applied sciences and brand new companies will also be transformative. Hadoop is having a profound have an effect on on the high-end information analytics warehousing ecosystem. Radian6 become transformative in social media measurement. In an business like ours, although, acquisitions are likely to rule. believe in regards to the acquisition of Urchin by means of Google; Sane with the aid of Unica, IBM of Unica (and Coremetrics, Netezza, and many others.), WebSideStory of visual Sciences, Omniture of that mixed business, and Adobe of Omniture (and Offermatica, TouchClarity, efficient Frontier, and many others.). We’ve seen a continual ascent up the food chain as small analytics providers have been got or grew into mid-size businesses who have been then received with the aid of behemoths. Analytics is now a cornerstone of the boom strategy of the realm’s biggest enterprise technology companies.

All of which is simply a prelude to pondering about the IBM acquisition of Tealeaf this past week. Tealeaf isn’t just the chief of the consumer event management (CEM) area, they are very nearly it’s de facto proprietor. For true enterprise CEM analytics, Tealeaf is fairly a lot the best online game in town.

Tealeaf, as an organization, is a herbal healthy for IBM. not most effective is IBM building up a comprehensive suite of digital size and analytics tools (a suite that’s strikingly diverse healthy than Adobe’s), they play heavily in areas the place Tealeaf is dominant: name-core and customer operations. a superb a lot of Tealeaf’s core clientele aren’t really analytics shoppers; they're consumer operations and get in touch with center purchasers who use Tealeaf primarily for internet-related customer assist problems. in contrast to most analytics companies (reminiscent of Adobe), this classification of commercial enterprise problem is meat-and-potatoes to IBM.

So IBM has a natural course to price in terms of Tealeaf’s core company. That’s at all times a superb factor when it involves acquisitions. but I’m extra attracted to no matter if or now not IBM has a deeper activity in Tealeaf and the way Tealeaf should be would becould very well be a part of the broader IBM digital suite.

Semphonic is a relatively new (simply on account that the starting of this yr) Tealeaf partner, however I’ve lengthy believed that Tealeaf was one of the crucial below-utilized tools in the digital analytics area. a lot of our purchasers have Tealeaf tucked away of their name-center operations enviornment and get little or no need from it analytically. It’s a shame, notwithstanding there are some reasons why Tealeaf frequently get siloed.

What’s enjoyable about Tealeaf is additionally what makes it challenging. Tealeaf is a sniffer – collecting records from the HTTP circulate because it passes to and from the person to the client servers. in contrast to any other sniffers, youngsters, Tealeaf doesn’t definitely weed, filter, and structure the information as it passes through. Tealeaf saves fairly lots all of it. This makes Tealeaf expensive, however additionally drives gigantic value. From a customer carrier standpoint, saving everything is like certainly not having to assert you’re sorry. You don’t understand what statistics is going to be big, so you pretty much should save everything.

Analytically, of course, that’s now not at all times genuine. You can make pretty clever guesses about what’s going to be massive. That’s what tag requirements and design are all about. but as I discussed in last week’s Webinar with Tealium on Tag administration systems, that process of constructing requirements is non-trivial and error-prone.

So there’s true advantage in a “retailer-everything” type of approach. It’s the equal advantage I lauded in Celebrus. What’s more, whereas the Tealeaf method is technology costly, it’s individuals low-cost. You don’t need two or three internet analytics consultants full-time onsite constructing tagging requirements when Tealeaf is your data assortment mechanism. It’s also zero impact: no page weight, no web page alterations, no web page chance.

And here’s yet another consideration. techniques like Tealeaf aid a basically different classification of interface into the facts than traditional web analytics techniques (or BI or Statistical equipment for that count). in case you’re amassing HTTP information streams (which might be inherently unstructured), search becomes the basic query language. users of natural programs tend to be skeptical of search as a major interface into the information (i do know i'm), however take a glance at a device like Splunk and you may see that there is actual energy in the method.

So I’m wondering if IBM isn’t seeing Tealeaf because the skills facts infrastructure piece for his or her whole digital suite. To make that happen, they’d need to supply equipment for building structured views of the Tealeaf facts (whatever Tealeaf already does). a good variety of equipment in the suite wouldn’t work otherwise. It’s now not that difficult a task to prolong Tealeaf’s existing capabilities, youngsters, and as soon as completed, IBM would have a unified facts assortment piece that fully bypassed the total world of tagging and tag management. yes, there are some drawbacks to this. Tagging handles client-facet monitoring of interactions that conveniently aren’t capturable server facet. nonetheless, with a Tealeaf-primarily based infrastructure, IBM could be able to help a wide range of analytics, name core and operational needs without any pre-planning or tagging. they'd be capable of supply assorted tools all from a single real-time and exhaustive collection piece. they'd be able to guide both structured and un-structured entry to the records. That could be fairly compelling.

It wouldn’t be an answer for everybody, but for IBM’s core enterprise-type shoppers, you could see that it could have actual benefits as a comprehensive true-time analytics and warehousing infrastructure.

Which, as it occurs, is a subject matter I’ve been thinking somewhat a little bit about lately. right here at Semphonic we’ve done doing an ever increasing quantity of work across the analytics warehouse and a true-time technology stack is one of the concerns we holding running into. I plan to speak extra about one of the equipment (most of that are a bit imprecise) that doubtlessly healthy inner that know-how stack in upcoming posts.

[Notes: remaining 12 months at X change, we did the primary Non-profit challenge. A day of deep-dive analytics by using X change participants into the analytics problems of two enormous non-profits. We recently posted the outcomes of that work in the Non-profit guide to the usage of Analytics Whitepaper. no longer best are you able to download that whitepaper – a very collaborative effort – if you’re a non-profit, I strongly motivate you to tune into this week’s webinar with Emily Fisher of Oceana, Linda Shum of United way, and our own Phil Kemelor as they discuss the work, the whitepaper, and using digital measurement within the non-earnings house.

And talking of the records warehousing technology stack, I’m doing a webinar here week with one our partners, iJento, with extra on client experience tracking. We’ve partnered with iJento because they give a sturdy natural (SQL-Server) database platform that can leverage our Two-Tiered segmentation statistics model (and assortment mechanisms like Celebrus). iJento likely isn’t the right solution for the 1% with severe digital information volumes. but for companies with giant but manageable digital information volumes, they supply a an awful lot less risky expertise stack (and each SaaS and on-premise fashions) that can deliver deep access to client digital records on true of a strong platform with a loads of help, extremely good utility, and huge flexibility.

at last, I’ll be leaving quickly for Germany (I have some client engagements there in advance of X change). if you’re ecu-based and would want to setup conferences in Stuttgart, Berlin, Paris or London, drop me a line. I’d love to chat!].


IBM Acquires Tealeaf to add client buying Analytics To Smarter Commerce items | killexams.com Real Questions and Pass4sure dumps

a different week, one other IBM acquisition. massive Blue has announced the buy of Tealeaf expertise, which offers consumer experience analytics application that helps groups entry information about buyer net experiences. fiscal particulars were not disclosed.

actually, Tealeaf’s utility captures and information what each and every customer is doing and seeing in true-time on every page and across all web site visits, right down to the web page-by using-web page, browser-stage experience. through taking pictures every single client’s consult with, as well as the reaction of the web page in keeping with the customer’s requests, Tealeaf captures each the quantitative and qualitative details of each interplay. This records is then used in opposition t optimizing the consumer experience.

as an example, Tealeaf can identify what campaigns or interactions prompted a consumer session to end in advance and outcomes in a non-conversion. a different instance of Tealeaf’s technology in action is a web trip company discovering that when visitors misspell a holiday equipment identify and receive zero search outcomes, just about one hundred percent of the visitors go away the website without finishing a booking.

IBM says the acquisition is a component of improving its smarter commerce initiative. Tealeaf’s technology will add analytics for customers who desire precise-time and automatic insights into online consumer purchasing experiences throughout on-line and cell devices. subsequently, IBM says that agencies can benefit actionable perception that allows them to improve consumer assist, seriously change website usability, tailor advertising campaigns and raise online conversion quotes.

Tealeaf has over 450 valued clientele worldwide together with 30 of the Fortune a hundred agencies, together with Dell, Wells Fargo, Air Canada, GEICO, Orbitz, Crate & Barrel, Neiman Marcus, Expedia, Zappos, ING Direct, optimal purchase, DirecTV, McKesson and StubHub. The business has raised $12 million from Bay partners, Matrix companions and groundwork Capital.

big Blue is making a bet on commerce utility as an entire. IBM, which has invested more than $three billion in constructing out its smarter commerce group of items, says Tealeaf should be built-in into IBM’s business advertising and marketing and administration group, which comprises in the past received property from Coremetrics, Unica and DemandTec. IBM says its Smarter Commerce initiative, which aims to support groups reply to shifting client purchasing patterns, is a $20 billion market opportunity, in particular in the software house.


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IBM Tealeaf Customer Experience Management V8.7- Business Analysis

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IBM Discusses Tealeaf And CMO's Customer Experience Management Needs | killexams.com real questions and Pass4sure dumps

IBM Buys TealeafOn Wednesday, IBM continued its quest to build out an enterprise marketing system in support of the CMO by acquiring Tealeaf, an Internet and mobile commerce analytics firm. Read the release.

Jay Henderson, Strategy Director of IBM Digital Marketing, discussed the acquisition and its implications with AdExchanger.

AdExchanger: What does the Tealeaf acquisition by IMB mean for the CMO?

JH: When we look broadly in the marketplace and the changes that the CMO is going through, one of the things that we absolutely see is the need for marketers to be able to continuously drive better customer experience across the web and mobile devices. That's in part because consumers have bigger expectations of the brands they interact with - as well as a proliferation of channels and devices.

When we look at how the role of marketers is changing, we see that customer experience as one of the key components. For [IBM], Tealeaf helps address customer experience management and extend our capabilities in a new direction.

It'll allow marketers to spot patterns, see issues in the website, or maybe mobile application design. And ultimately create more streamlined experiences across those devices.

How does the Tealeaf transaction work with existing IBM companies? I was thinking specifically Coremetrics and Unica. Where's the interface there?

So one of the great parts about this Tealeaf acquisition is it's complimentary. There are really no overlapping assets.

Tealeaf is providing that expert, very granular analysis of being able to play back individual sessions on websites to see what that user experience is like. Coremetrics compliments that with aggregate-level reporting, charts, graphs and interactive analysis. So across that playback of the individual sessions as well as rolling up those individual sessions into top line recording, it will all become the digital marketing and analytics of our solution.

We're going to use both of those approaches together in a single solution.

Then when you talk about how does it extend into some of the other parts of the Enterprise Marketing Management portfolio, understanding how those individuals are interacting with your digital brands creates the foundation for how you want to inform your marketing campaigns.

So your online behavior, people on your site expressing interest in products and services should be influencing how you match up what marketing messages or offers you're going to send to them. So you can take all of that information about those digital interactions and create customer profile attributes that can help drive better marketing within the Unica portfolio.

Then there's the extension outside of the enterprise marketing management portfolio into some of the other things that we can do from a selling process – so, analyzing WebSphere Commerce sessions using the Tealeaf solution as well as looking at service interactions so that you can understand and resolve service issues.

Do you you consider this end-to-end solution that you're putting together for the CMO ‑ a marketing automation solution? By marketing automation, I'm thinking about companies like – HubSpot, Marketo, Eloqua or an ExactTarget. Do you think there's a fit with that sector?

The vendor map you just laid out covers a pretty wide swath of people. Several of the vendors you mentioned I think of as focused a little bit down market from where we are. So we're really focused around enterprise companies. I think some of them are also very B2B focused where we do both B2B and B2C - certainly the larger part of the business is large, consumer marketers, banks, retailers, telco, travel and leisure.

Then, the one anomaly in that mix was ExactTarget, who I think has a very robust email marketing business.

Certainly there are times when we might see some of those vendors competitively. But when you look at the core enterprise marketing automation space, there's a slightly different mix of vendors there. But absolutely would say that we're in that space, that we're a leader in that space.

So if you talk to Forester, Gartner, they'll both have us in the leader spots of their Magic Quadrant or Wave for that campaign management and marketing automation market. So absolutely, yeah.

So you think of the core here as marketing automation for B2C - you like that characterizaton?

Yes. It’s reflective of what we're doing.

A lot of CMOs… they may not be tech-oriented. Do you think enterprise solutions ‑ such as the one that IBM is putting together ‑ can activate or inspire “the big idea?”

From my perspective, the thing I see that's pretty interesting is for years the CMO has had this trusted advisor for creative -and that's their agency. What we're seeing is the role that technology plays has increased so much that marketers need a trusted advisor on technology matters. A big part of what you're seeing with the creation of this group within IBM, with the acquisitions that we're making, is a commitment to demonstrate to CMOs that IBM can be that trusted advisor for technology.

So in my mind, the importance of technology is inevitable. The CMOs who get it and who can adapt are likely to be the most successful. That doesn't necessarily mean they need to have all the skills themselves, but they need to be smart enough to surround themselves with the skills and the right partners.

Another popular acronym out there is CRM. Do you see any fit with what the Tealeaf acquisition means for CRM through IBM's product line?

Your classic definition of CRM is the integration of sales, marketing, and service. For a long time we've felt strongly that marketing is a big enough component within the organization that the discipline - there's enough different types of marketing that happens - that marketing really needs its own platform. The notion that having a single platform that would integrate all sales, service, and marketing was fundamentally flawed and that marketers really needed their own suite. Now that's not to say that that suite shouldn't integrate with the sales suite and with the service application.

But there are lots of things that marketers do, things like producing creative. They just don't necessarily fit neatly into the CRM paradigm.

From our perspective marketers deserve their own, dedicated suite. But then I also think, specifically for the service element - the marketer's role is starting to expand and the CMOs aren't just responsible for generating demand anymore. They're really the stewards of the brand.

The implication of that is CMOs need to own the customer experience. So it's not just how do I get hand raisers, but rather, how do I make sure that as I sell, and as I service, that the customer gets the brand experience.

For us, Tealeaf helps empower marketers to do that, because it can help them understand those user experiences during selling and during servicing.

Can you tie together why this acquisition makes sense for IBM’s Smarter Planet or Smarter Commerce [marketing]?

Within Smarter Planet there are a very small number of Smarter initiatives, one of those is Smarter Commerce. That's where the stuff I'm working on fits into Smarter Planet. When we say commerce we don't just mean retail, we mean all verticals, banking, telco, travel and leisure. How do we make commerce, not just retail, but commerce smarter?

For us, that's the marketing piece of commerce, because commerce will get smarter by integrating buy, market, sell, and service. Tealeaf is a great bridge to help us integrate the sell and the service with market. From our perspective, this Tealeaf acquisition actually is a really exciting example where we're helping marketers take a more active role in the customer experience, helping better integrate what's happening, not just within marketing now, but also the selling process and the service process.

Those overlaps and tighter integrations is where we're driving towards with the whole Smarter Commerce initiative. So, I think it goes pretty quickly from Smarter Planet, Smarter Commerce, to Tealeaf.

By John Ebbert


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IBM Puts Focus on Predictive Analytics with Analytical Decision Management | killexams.com real questions and Pass4sure dumps

Posted June 25, 2012 By Pedro Hernandez     Feedback

Decisions, decisions… IBM hopes to lend speed and clarity to decision making with its new Analytical Decision Management software, which utilizes predictive analytics.

IBM is delivering new predictive analytics software aimed at providing businesses with tools that enable instantaneous, insight-driven decisions in real-time.

Called IBM Analytical Decision Management, the software applies automated analytics processes to a wide variety of data, regardless of where it resides, according to the company. It integrates into an organization's computing environment and applies predictive analytics, local rules, scoring and a dose of Big Data processing to generate appropriate courses of action.

The software employs IBM's InfoSphere Streams and Entity Analytics technologies to analyze Big Data and generate up to thousands of decisions per second. Entity Analytics acts as a classification engine that can identify and match entities -- essentially people, places or things -- adding nuance and context to the platform as it ingests more data.

Another component is a new social network analytics capability that monitors social media influencers and conversations centered on a topic. Companies can use the feature to gauge their social media influence and glean insights into customer behavior.

The result, according to Deepak Advani, vice president Business Analytics Products and Solutions at IBM, is near-instantaneous business guidance that can have a big impact on a company's responsiveness to customers.

"In today's marketplace, when a customer says they're not happy, companies must decide how to react - not later that day, or in an hour, but instantly. With these new technologies, winning organizations can embed analytics into under-served areas of their business, empowering all employees to make information-based decisions," said Advani in a company release.

Analytical Decision Management is part of IBM's Smarter Analytics Signature Solutions, a suite of products and services that Big Blue launched in March. The product and services slate debuted with fraud detection, social media signal monitoring and financial performance analysis.

In the months since, IBM has been rapidly building its analytics technology portfolio. And it doesn’t mind striking a few deals to make it happen.

In April, IBM announced that it was acquiring Varicent, a maker of incentive compensation and sales performance management (SPM) software. That same month, it snapped up Vivisimo, a specialist in federated discovery and navigation software for Big Data analysis.

Last month, Big Blue acquired San Francisco-based Tealeaf Technology for an undisclosed amount. Tealeaf provides customer experience management and analytics software that drives the customer service and retention efforts of companies like Dell, Zappos and Wells Fargo.

Pedro Hernandez is a contributing editor at InternetNews.com, the news service of the IT Business Edge Network, the network for technology professionals. Follow him on Twitter @ecoINSITE.



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